How does WhatsApp help promote your business?
As a savvy entrepreneur or marketer, you may be wondering how you can promote your brand differently from a long list of fierce competitors? The short answer is WhatsApp promotion!
Whether or not you actively manage your brand identity, it’s there and the chances of appearing as an ideal choice to your potential clients depend on the strength and credibility of your brand, as creating an attractive logo and slogan is not enough, it is just the beginning and to stand out, you need to go beyond that and include the essential elements that will define your business in the years to come.
The importance of promoting your business via WhatsApp
- The importance of promoting your business via WhatsApp
- How to create a WhatsApp business account
- Key Features of WhatsApp Business Account
- How to use WhatsApp status to promote your business
- Use WhatsApp stories to communicate with customers
- How to send bulk messages to your customers via WhatsApp
- Use notifications to continuously communicate with customers
- How to use WhatsApp to provide customer service
- Quick response to customer inquiries
- Use photos and videos to promote your business via WhatsApp
1. WhatsApp is one of the most popular messaging applications in the world, and it provides an opportunity to communicate with a larger audience of potential customers
2. WhatsApp enables direct interaction with customers, allowing you to respond to their inquiries and provide immediate support.
3. You can use WhatsApp to send targeted messages to specific categories of customers, which increases the chances of reaching the target audience.
4. WhatsApp allows for the establishment of a personal relationship with customers, which enhances loyalty and increases the chances of continuous interaction.
5. By providing instant support and facilitating communication, WhatsApp can improve customer experience and increase customer satisfaction.
How to create a WhatsApp business account
Here are simple steps to create a WhatsApp account for your business:
1. Download the WhatsApp Business app from the appropriate app store for your smartphone.
2. Install the application and open it.
3. Choose your preferred language and enter the business phone number you wish to use in the app.
4. Verify your phone number with the verification code sent to your phone.
5. Enter a business name and choose a profile picture for the account.
6. Customize your security, privacy, and notification settings to your preferences.
Key Features of WhatsApp Business Account
You can add a profile picture and description of your business to grab customers’ attention.
You can set automatic absence messages to notify customers that you are not currently available and to specify when you will be available again.
You can monitor the performance of your messages with statistics that show how many messages have been delivered and read.
You can send bulk messages to multiple clients at the same time to save time and effort.
How to use WhatsApp status to promote your business
1. Use WhatsApp status to share daily updates about your products or services and you can use them to announce special offers or upcoming events.
2. Post special offers and exclusive discounts on your WhatsApp status to attract customer attention and increase sales.
Use WhatsApp stories to communicate with customers
1. Share success stories of previous customers who have benefited from your products or services and this helps build consumer confidence and increase communication.
2. Use WhatsApp stories to update customers about the latest products or updates, respond to their inquiries and provide live support.
How to send bulk messages to your customers via WhatsApp
1. Collect your customers’ phone numbers and add them to a contact list in WhatsApp.
2. Use the group messaging feature of WhatsApp to send text messages to multiple recipients at once.
3. Write an attractive and clear message that expresses your products or services in an interesting way.
4. Try to send messages at convenient times for customers, such as business hours or promotional offers.
Use notifications to continuously communicate with customers
1. Use notifications to inform your customers of your latest products or services.
2. Send push notifications to remind customers of current or upcoming promotions.
3. Use notifications to respond to customer inquiries and provide assistance.
4. Send push notifications to inform customers of any important updates or changes in company policy.
How to use WhatsApp to provide customer service
1. It is important to be available to customers and provide prompt responses to their inquiries and needs, as WhatsApp can be used to receive messages from customers and respond to them instantly.
2. WhatsApp can be used to provide detailed information about your products or services to customers who request them and you can also submit links or profiles to help customers make a purchase decision.
Quick response to customer inquiries
Responding quickly to customer inquiries via WhatsApp is an important way to provide superior customer service and when customers get quick and effective answers, they feel confident in your business and are more likely to do business with you.
Use photos and videos to promote your business via WhatsApp
1. Attractive images: Using images is an important part of your WhatsApp marketing strategy and you can use images to attractively display your products or services and inspire customers to interact with you.
2. Educational videos: Using videos to promote your business via WhatsApp is an effective way to explain concepts or provide advice and guidance to customers and you can create short, interesting videos showing the benefits of your products or how to use them.
3. Podcast: Podcast is a great way to promote your brand via WhatsApp and you can create audio loops that deliver valuable content to your audience and help them solve their problems or achieve their goals.